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Photographers must have a solid understanding of camera functions, lighting and composition. They also must be able to use image manipulation software and have fundamental knowledge of darkroom equipment and procedures. Since the majority of photographers are self-employed, some background in business and marketing also is valuable.
– Principal Multimedia Director Kamal Naser

Videography is the process of capturing videos or moving images using electronic media such as tape, hard drive, DVD/CD, Blu-ray and the like, and also involves the art and process of shooting video in a way that elicits a desired effect on the viewer. A videographer may be the person shooting the video, as the camera man, or the person in charge of the production of the video.

Advertising is always present, though people may not be aware of it. In today’s world, advertising uses every possible media to get its message through. It does this via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colours, sounds, visuals and even people (endorsements).

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